La nostra gomma da masticare preferita, quella con dentro i fumetti, è stata sempre Bazooka Joe!
Stando a quanto si vocifera in USA, il three-panel comics that have wrapped pieces of Bazooka gum since 1953 will give way in January to puzzles and activities.
Bazooka bubble gum, which was introduced in 1947, fell even more, from $17 million in 2007 to a projected $8.8 million in 2012, a drop of 48 percent.
... la carta della cingomma (o sciulinga, scialinga, ciulìngam, ma anche cicca o cialingua) e altri dettagli cambieranno.
The new packaging is by Goodwin Design Group, of Wallingford, Pa., which also undertook a less pronounced Bazooka package redesign in 2006. It will begin appearing in stores in January.
“What we’re trying to do with the relaunch is to make the brand relevant again to today’s kids,” said Anthony Trani, vice president of marketing at Bazooka Candy Brands, a division of the Topps Company.